Hand-to-hand delivery is still one of the best ways of marketing your product - even in the high-tech age we live in, a properly implemented campaign of flyer distribution is an excellent way of reaching your customers, or potential customers. But as with anything, there are potential pitfalls.
The first aspect which can cause a flyer distribution campaign to fail is simple - poor design or wording. If your flyers aren't clear about what it is they're promoting, they will probably go straight from the hand they're placed in to the nearest bin. An eye-catching design with clear, concise wording stating exactly what it is that you are offering with easily-located contact details is essential, yet this is a mistake that many people make.
A too-cluttered design will make your flyer confusing and thus unappealing to someone who has received it on a busy city street. It may be worth putting less information on it for the sake of clarity. If someone in a hurry can get a clear idea of what it is you are promoting on a first glance, it's more likely that they will keep hold of the flyer and either call for further information or look at your website if you have one. Depending on the size of your business, it may be worth looking into hiring a design company to take care of your flyers as this will ensure they are as good as they can be.
Another potential issue which can cause problems when implementing a flyer distribution campaign is the law. Always look into your local borough council's laws when deciding whether to distribute flyers, especially in the town centre. Some towns and cities will be fine with it, whereas some prohibit it and punish with fines.
Make sure that your flyer distribution campaign targets the right people. Having someone put a flyer in somebody's hand is a great way of reaching potential customers as it gives people a someone to talk to about the product, but if it's handed to someone who most likely won't be interested or affected by it, it's a wasted flyer. Asking shops, bars or clubs to take some to put on their counters is another great way to target potential customers, especially if they attract relevant clientele. If the flyers advertise a rock night at a local nightclub for example, asking local music shops or stores which sell rock-style clothing is a great way to reach potential customers.
A well-implemented flyer distribution campaign can be an excellent way to reach both your existing and potential customers. If given the proper thought, following these basic tips can help your hand-to-hand delivery campaign is more likely to be a success.
Brought to you by Thomas Pretty a marketing expert with many years of experience implementing hand-to-hand delivery methods.
Monday, May 23, 2011
Monday, May 9, 2011
Welcome
"The Titan of Print Advertisement"
As the old story goes of ancient Greek Mythology, there is always a "monster" and there is always a "hero". The monster always has a combination of being hugely grotesque and seemingly impossible to beat. The hero is always second guessed, doubted and yet somehow awfully strong.
Ancient folk tales even like the famous "Clash of the Titans" depict an ironic story of what society is today. Daily, we as humans fight against our own self doubts, and in a business sense...our own competition seem to be that "huge" monster that is so seemingly difficult to overcome.
All Delivered is a print advertisement delivery company based in Oceanside, California. No, No, they aren't in some huge decked out location spot, actually they are very warm, friendly and they have a very "ma & pa business feel". Comparatively, sure there are over 100+ marketing companies businesses can go with just in the San Diego vicinity. However, not all of them do Nationwide Deliveries and most certainly they do not provide live GPS feeds.
All Delivered believes in playing a fundamental role in a businesses venture and to be the "delivery" component that helped them grow. All Delivered has a full staff of professionals with various backgrounds in print advertisement, customer service, event coordination, social media, coding specialists, marketing directors, creative directors and many more providing any business a FULL team of specialists to provide a business exactly what they need.
All Delivered isn't just "any" company. They are the Titan of Publishing because they are overcoming barriers, boundaries and their sole belief in furthering other businesses is what creates repeat business for them.
"I've never once felt they were trying to just take my money like any other marketing campaign. Being in marketing myself, they were not only supportive but on top of the campaign at every moment. They have various initiatives they are doing as cause campaigns for 2011 which help me want to keep returning. Titan of publishing? I would have to agree. They are strong in numbers." - Owner of M.M.Solutions, Inc.
Subscribe to:
Posts (Atom)